Audience targeting workshops
Learn how to select and target a primary target audience for your business.
Thinking of hiring me?
You can schedule one of my workshops via Zoom or in-person depending on your needs and location.
The why
When marketing a small business, the smaller your budget is, the more focused and specific your audience needs to be to create a positive return on investment.
The benefit
Having a clearly defined target audience will allow you to create highly relevant and compelling content and designs for your marketing materials, making them much more likely to hit their mark and gain traction among your audience.
My workshops
Defining An Audience
Get my help to select a primary target audience for your business.
Understanding Your Audience
Learn how to implement a simple audience research routine.
Building Brand Character
Work with me to select brand characteristics to appeal to your audience.
Aligning Your Branding
Create a plan for developing branding design targeted to your audience.
Creating Targeted Content
Learn how to use your audience research to create targeted marketing content.
Process
Here's a step-by-step breakdown of how my workshops typically progress:
- Part 1
Lesson
- Part 2
Resource
- Part 3
Exploration/Analysis
- Part 4
Discussion
Feel
Here are some of the qualities that make my workshops unique:
Simplicity
I know that marketing strategy can be daunting for small businesses, so my workshops focus on just one simple, beginner-friendly technique at a time.
Flexibility
Take things one workshop at a time, or tackle the whole series with me over a couple of days – we can take things at a pace you're comfortable with.
Structure
The intuitive order allows you to build upon your targeting strategy step-by-step. They're 90 mins each and follow a simple 4-part process.
Versatility
I also offer additional services in the areas of branding design and marketing material design, so there's plenty of room for growth when you work with me.
Learn more
You can book a free intro call with me, where you can ask me any questions you may have about my workshops. Alternatively you can drop me an email.
Get started
Please click the button below to book a time for your workshop.