Design Portfolio >> Design Project: Family Solutions For Care Brand Vision Showcase

This showcase is based on the philosophy of strength through grace, and is closely associated with the element of water.

Water as an element is associated with tranquility, healing and a propensity for adaptation – graceful qualities that are important to FSC clients during the challenging process of making long-term care claims.

Water can also be a powerful and efficient force when it is focused in one particular direction and given a means of propulsion. In a similar vein, being perceived as powerful and efficient is important to the FSC brand image, because its audience know all to well that insurance companies can be crafty when it comes to finding ways to disapprove claims.

Underpinning these qualities, the brand concept leans strongly toward functional goalposts of accessibility and universality, making it meaningful and appealing to the multi-generational FSC audience.

The following digital showcase imagines an FSC that is fluid, healing and personalised in its commitment to supporting each client as an individual, yet strong, authoritative and efficient in its service delivery – a  passionate protector of its embattled clients and their interests.