Brand-Building workshops
Sit down with me (virtually or in-person) to brainstorm and discuss the strategic aspects of your health or wellness brand.
about
Introducing my beginner-friendly brand-building workshops!
If you want a healthy brand that's bursting with authenticity and purpose, it's best to start by properly considering your brand strategy. I've split the strategy development process into five simple steps, and there's a workshop for each. Generally, if you're just getting started building a brand from scratch, Workshop 1 is a great place to start, but if you're already part-way through your branding journey, you can jump in wherever you feel suits you best.
Workshop breakdown
There's a workshop for each step of the brand-building process:
In my first workshop I'll help you narrow down a primary target audience for your brand.
Workshop 1: Defining A Target Audience
Learn how to select and define the perfect target audience for your brand.
View workshop detailsMy second brand-building workshop is all about getting to know your audience as well as possible!
Workshop 2: Understanding Your Audience
Learn how to record insights and become an expert on your brand's audience.
View workshop detailsIn my third workshop we'll work together to define your brand's Core Brand Principles!
Workshop 3: Core Brand Principles
Let's get to the heart of what your brand is all about by exploring it's core principles.
View workshop detailsIn my fourth workshop we'll start to build personality and character into the identity of your brand!
Workshop 4: Building Brand Character
Learn how to create an engaging sense of identity and personality around your brand.
View workshop detailsIn my fifth workshop we'll create a to-do list for developing your branding collateral.
Workshop 5: Branding To-Do List
Work with me to develop a simple branding collateral to-do list for your brand.
View workshop detailsTHE WHY
Q: Why workshop your brand strategy?
A: Like a personal identity, the identity of a strong health or wellness brand is complex and story-driven. It takes careful thought to create and communicate your brand's authentic story and purpose, and target it to your audience. Creating a Brand Style Guide with the help of a designer is fantastic, but if you can, I always recommend to develop a strong strategic foundation for your brand first. My workshops can help you do just that!
The Goal
Q: What will you get out of these workshops?
A: The objective of these workshops is to discuss, brainstorm and eventually define in writing the key groundwork components that make up a strong, strategically-sound brand. At the end of the workshop series, you'll have defined a basic yet powerful collection of strategic information for your brand – things like your Primary Target Audience, Unique Value Propositions, Brand Purpose and Brand Values, among other things.
This strategic work can then be presented in a visual medium like a Brand Vision Showcase or a Brand Style Guide, which are optional extra projects you can commission me to create if you wish. This will give you something visually engaging that you can share among your staff (if applicable), so that everyone on your team understands what the brand is all about.
Process Breakdown
My workshops are broken up into 4 simple parts
Here's a step-by-step breakdown of a typical workshop with me (although I'm entirely flexible to discuss whatever works for you).
- 1
Lesson
- 2
Resource
- 3
Exploration/Analysis
- 4
Discussion
What to expect
Here are 4 things you can absolutely rely on from my workshops:
Simplicity: I know that brand strategy can be daunting for small businesses, so my workshops focus on just one simple, beginner-friendly technique at a time.
Flexibility: Take things one workshop at a time, or tackle the whole series with me over a couple of days – we can take things at a pace you're comfortable with.
Structure: The intuitive order allows you to build upon your brand strategy step-by-step. They're 90 mins each and follow a simple 4-part process.
Versatility: As a graphic and web designer, I can help you translate your strategy work into real-world design outcomes, so there's plenty of room for growth when you work with me.
Need more info?
You can book a free intro call with me, where you can ask me any questions you may have about my workshops. Alternatively you can drop me an email.
Let's get started
Please click the button below to book a time for your workshop.