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Workshop 4: Building Brand Character

In my fourth workshop we'll start to build personality and character into the identity of your brand!

Book a time for this workshop

About

Learn how to create an engaging sense of identity and personality around your brand.

The fourth step in my brand-building process involves taking your brand's Core Brand Principles and translating these into a set of Brand Characteristics. Doing so will enable you to create a sense of character around your brand that resonates with the kind of experience and service that your target audience wants to get out of your product or service offering.

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    Via Zoom or In-Person
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    Beginner Friendly
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    Adaptable Format
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    Flexible Scheduling

Workshop Objectives

Here are the 3 key outcomes we'll aim for:

1

Learning: We'll discuss why brand character is so important for small business brands, and how this relates to your audience insights.

2

Ideation: We'll workshop 7-8 possible Brand Characteristics that make the most sense for your brand given your audience insights.

3

Planning: We'll record these characteristics, and discuss whether or not they are present in your existing branding (if applicable).

workshop booking

via Calendly

To book a workshop online you can click the button above. This link will take you to my Calendly scheduling page where you can select a time from my availability schedule that works for you (any time zone differences between us will be converted automatically).

Pricing & Payment

via Invoice

Single Workshop: $100 AUD*
Entire Series (5 Workshops): $400 AUD*

*I also offer a half-price discount for a follow-up session if you need more time.

For payment, I'll send you an invoice after the workshop is complete, which you can pay via card, PayPal or bank transfer.

FAQs

Learn more about the nitty gritty details of these workshops

If you have a question that isn't covered here, please ask me here.

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How are the workshops conducted?

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How long do they run for?

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Do I need to bring anything?

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Should I take them in order?

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What if I'm in another country?

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Am I suitable for these workshops?

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Schedule this workshop

This workshop can be conducted via Zoom or in-person and is currently available to book.