In my first workshop I'll help you narrow down a primary target audience for your brand.
Book a time for this workshopIt's common to want your brand to appeal to everyone and anyone, but this is actually the first mistake you can make when building a brand. In nearly every case, brands should be built to appeal to a tightly defined audience first and foremost. It doesn't need to be a small audience, just a focused one. This is when brands are at their most strategically viable, and most effective at converting customers into loyal brand ambassadors. This first workshop is all about properly defining an audience for your brand to target.
To book a workshop online you can click the button above. This link will take you to my Calendly scheduling page where you can select a time from my availability schedule that works for you (any time zone differences between us will be converted automatically).
Single Workshop: $100 AUD*
Entire Series (5 Workshops): $400 AUD*
*I also offer a half-price discount for a follow-up session if you need more time.
For payment, I'll send you an invoice after the workshop is complete, which you can pay via card, PayPal or bank transfer.
If you have a question that isn't covered here, please ask me here.
A: If you've opted for an in-person meeting, I'll be in touch to organise a physical location to meet you. For remote workshops, we'll use Zoom. Because these workshops are visually-orientated, it's a bit difficult to conduct them over a conventional voice call.
A: The duration of each workshop is capped at 90 minutes, but if you need more time, I also offer a half-price discount for a follow-up meeting.
A: It's usually helpful to have something you can take notes on (either physical or digital), although the choice is up to you. I always like to take lots of notes during the workshop, and will share my notes with you after the workshop has concluded.
A: I recommend starting at Workshop 1 if you're new to brand strategy, and progressing in numerical order, because each workshop will prepare you for the one that follows. However, if there's a different workshop you're keen to start with, we can definitely make that work too.
A: You absolutely can book in for a workshop if you're in another country. Any time zone differences between us will be automatically calculated for you based on your location when booking.
A: These workshops are designed specifically for small business owners (or sole traders) in the healthcare and wellness space, who want to build strong, strategically-sound identities around their brand. If you're someone who understands that a strong brand is worth investing some time and money in, and you're looking for a simple, cost-effective way to do this that allows you to have plenty of creative input, but also be gently yet professionally guided along the way, then my workshops will be a great fit for you!
This workshop can be conducted via Zoom or in-person and is currently available to book.