Design Project: GSA Branding & Marketing Designs

GSA required brand identity, signage and marketing designs that expressed their proud history and passionate commitment to providing wellbeing, social and representational support to the graduate students of the University of Melbourne.

The colour green was the perfect choice to represent this highly nurturing, passionate, energetic, and environmentally-conscientious organisation, and I was careful to select and create design elements that struck a balance between the importance and sincerity of their work, and the positivity, inclusiveness and warmth they aimed to convey.